We exist to free human imagination.

Our first product is called Pandora: The hands which opened the box.

We believe the only way to free “AR, XR, VR,” all the ‘realities’ is to create the layer that’s the hardest to build on from the ground up: Hardware for creators, by creators. The people who own it give nothing back to the creator, and actively make their job harder. AI is on its way to disrupt every industry, so let’s take this one in advance, planning for the artist from the beginning. We are not "AI researchers," we're electrical engineers and makers. If we build the hardware, we have a say in what should run on it too. A little oasis. :)

Nobody likes the giants who have done nothing but stunt its growth. VR saved my life as a kid who went to 13 schools: It was my most stable reality, and I watched as a giant who knew nothing about the space killed where I spent many of my best memories.

So I’m back for revenge.

There’s so many reasons why it's hard to work with XR. Optimising games is harder, there’s a bigger clip of the ticket on your sales, the ‘innovation’ is only ever better optics and compute pucks made possible by other industries, and it's just not plug and play enough.

No one should own so much. We aim to become the Bell Labs of digital realities: If companies cannot exist and spin out of us, we have failed our reef.

You shouldn’t have to be a developer to be an artist for the biggest canvas we’ve ever designed. Computers and canvases are the same: The moment engineering is no longer an art, we have failed. And for those who aren't engineers, we want to teach you why we live for it.

We are bringing back the crazy experimentation that made VR possible, from On Zero. That’s where all the best ideas start. From axioms to starting lines - we’ve even made our companies sound effect the beeping of a race start.

A creator is anybody who dreams, “I want a beach on the moon, and to feel real sand and real wind brush across my face.” We’re here to make that possible, and to reward novel thinkers: That’s who pushes our race forward.

We exist to free imagination from the limits of technology. We are a company because money is the biggest social power you can wield. As someone who’s done not-for-profits to help better the world, the only way you can fight titans is to be one. So let's do this together. <3